Growth marketing for performance,
positioning & scalable growth.
I help technology, healthcare, creative and consumer brands grow through paid acquisition, brand strategy and marketing operation, bridging strategy and execution.
A bridge between strategy and execution.
I'm a freelance growth marketing consultant working with technology, healthcare, creative and consumer brands. My focus is performance — but not at the expense of positioning or operational clarity.
Most teams have either great strategy or great execution. I work in between: shaping the strategic narrative, then running the campaigns, processes and stakeholder coordination that turn it into measurable outcomes.
Four disciplines, one operator.
Selected services I bring to engagements — typically combined depending on the stage and gap of the business.
Performance Marketing
- Google Ads
- Search campaigns
- Lead generation
- Account restructuring
- Conversion optimization
Brand Strategy
- Positioning
- Messaging
- Content strategy
- Creative direction
Marketing Operations
- Project management
- Cross-functional coordination
- Marketing processes
- Stakeholder management
SEO & Organic Growth
- SEO strategy
- Content planning
- Technical collaboration
- Organic visibility
Engagements across industries.
A snapshot of recent work from brand positioning to white-label performance marketing and operational support.
From 0 to 17 conversions in one month.
Account takeover, full audit and campaign restructure on Google Ads. Same budget range, dramatically better outcomes.
Source: Google Ads account screenshots, shared with client permission.
+40 conversions in 3 months on Google Ads.
Search strategy combining paid and organic to grow qualified inbound for a coworking brand — efficient spend, steady lead flow.
Source: Google Ads account screenshot, shared with client permission.
+558% views and +741 followers in two months.
Content strategy, positioning and paid social on Meta for a young consumer brand — turning a scattered feed into a coherent, high-performing channel.
Source: Meta / Instagram insights, shared with client permission.
Experience on large-scale accounts.
Worked on campaigns and projects through Google Ads environments and partner collaborations.
Brands listed reflect campaign environments and partner collaborations. Detailed case material available on request, subject to confidentiality.
Outcomes that compound.
Headline metrics from recent engagements. Detailed reports and screenshots available on request.
Dashboards & outcomes.
A snapshot of the numbers across recent engagements — campaign efficiency, content performance and the cadence behind them.
Figures from client Google Ads and Meta accounts, shared with permission. Trend lines are illustrative of the underlying progression.
Words from clients.
Selected reviews from collaborations under Cannelle Studio — the brand I operate.
"We want to thank Cannelle Studio for the excellent work they've done on Wabi Sabi Studio's advertising. They perfectly understood our brand identity, our aesthetic, and the type of client we want to reach. Their work was strategic, creative, and very well executed. Thanks to their management, we've achieved clearer, more professional communication that's aligned with our vision. We highly recommend their work to any company that wants to enhance its image and digital presence."
"I worked with Cannelle Studio on the launch of a wellbeing project. The team was very professional, attentive, and easy to collaborate with. I especially recommend them if you're looking for a 360° approach. Great communication and professionalism throughout our entire collaboration."
Reviews from Google for Cannelle Studio, the brand under which I run client engagements.
Let's talk about growth.
Looking for a consultant to lead growth for a SaaS team, audit a Google Ads account, or sharpen positioning? Tell me a bit about the project.